#14 Feature Discovery

This week we shipped Plum Mail's new rich message composer.

It's a unique piece of development work that forms the bedrock of all Plum Mail's interactive and collaborative features coming in the next steps.

Embedded within it is rich interactivity that you will discover as you type. For example, highlighted questions are automatically formatted when you type a question mark.

When you quote in reply from a previous message Plum Mail creates a link to the original paragraph, even if it's in a different conversation thread.

If you paste in a URL, Plum Mail automatically generates a link-preview. If you add an image URL, Plum Mail embeds the image into the body of the message.

These features, and more, are designed to be discovered. We want Plum Mail to be intuitive to use and require no learning curve.

We hope discovering these features will happen naturally so the change in behaviour is subtle.

Last time we wrote about changing user behaviours and our blog series on the subject. Here is the second half of that blog series which gives you a greater insight into how Plum Mail encourages new communication behaviours for structured conversations and conversation conclusions:

• 3. Structured Conversations
• 4. Conversation Conclusions

Thanks for your support this year. Peter and I look forward to connecting with you again in 2021 and would like to wish you a happy new year.

Peter & Richard

p.s. If you have a friend who you think would be interested in our journey, please do forward this email to them! Thank you. :-)